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Empowering Decision-Makers: Leveraging ChatGPT for Better Decision-Making

In today's fast-paced and complex business environment, effective decision-making is crucial for success. The traditional decision-making process consists of three key steps: framing the decision, generating alternatives, and ultimately deciding between them. However, with the advent of large language models (LLMs) like ChatGPT, decision-makers now have an invaluable resource to amplify their decision-making capabilities.

In this article, we will explore the power of ChatGPT and how it can assist at each stage of the decision-making process, emphasizing the importance of leveraging its potential to enhance your decision-making prowess.

Utilizing ChatGPT to Enhance Decision-Making

Framing the Decision: The initial step in making a well-informed decision is framing the problem accurately. ChatGPT can be an exceptional tool to help you identify considerations you might have overlooked or alternatives you may not have previously considered. By engaging with ChatGPT and seeking its insights, you can broaden your perspective and gain a more comprehensive understanding of the factors at play. For example, if you are contemplating a new marketing strategy, ChatGPT can assist you in exploring various target audience segments, potential messaging approaches, and emerging trends that could influence your decision.

Generating Alternatives: Once the decision has been framed, the next critical phase is generating alternatives. ChatGPT can be an invaluable resource in this stage by providing fresh perspectives and creative ideas. By prompting ChatGPT with specific questions or scenarios, you can tap into its vast knowledge base and receive a multitude of alternative solutions that you may not have considered independently. This can be particularly beneficial when faced with complex or unfamiliar challenges. For instance, if you are seeking innovative ways to improve employee engagement, ChatGPT can offer insights into gamification strategies, team-building exercises, or virtual collaboration tools that could revolutionize your approach.

De-biasing and Decision-Making: While it may be tempting to rely solely on ChatGPT for definitive answers, the true power of LLMs lies in their ability to function as de-biasing tools. By engaging in a dialogue with ChatGPT, you can gain clarity on your own biases, challenge preconceived notions, and make more objective decisions. For example, if you are tasked with selecting a new vendor, ChatGPT can help you identify potential biases that may influence your choice, such as familiarity bias or confirmation bias. By recognizing these biases, you can consciously work towards making a more impartial and well-informed decision.

Real-World Examples

To illustrate the practical application of ChatGPT in decision-making, let us consider two scenarios:

Scenario 1: A retail manager is contemplating whether to expand their business by opening a new store in a different city.
  • Framing the Decision: The manager engages with ChatGPT to explore factors such as market saturation, local demographics, and economic indicators. ChatGPT highlights potential risks and opportunities, allowing the manager to make an informed decision.

  • Generating Alternatives: ChatGPT suggests alternative expansion strategies, such as partnering with local businesses or considering online platforms as a cost-effective alternative to physical stores.

  • De-biasing and Decision-Making: ChatGPT prompts the manager to reflect on personal biases, such as overconfidence or sunk cost fallacy, helping them make a more objective choice.

Scenario 2: A technology company is deciding on the implementation of a new project management tool.
  • Framing the Decision: ChatGPT assists the team in identifying key considerations such as integration capabilities, user-friendliness, and scalability. This enables the team to frame the decision with a broader understanding of the relevant factors.

  • Generating Alternatives: By engaging with ChatGPT, the team explores alternative project management tools, including both established and emerging solutions in the market.

  • De-biasing and Decision-Making: ChatGPT encourages the team to consider potential biases, such as the anchoring effect or the bandwagon effect, allowing them to make a more unbiased and informed decision.


Large language models like ChatGPT have the potential to revolutionize the decision-making process. By leveraging ChatGPT's capabilities at each stage, decision-makers can enhance their ability to frame decisions accurately, generate innovative alternatives, and make more objective choices. However, it is crucial to remember that ChatGPT should not replace human judgment but rather serve as a powerful tool for augmenting decision-making capabilities. By integrating the strengths of ChatGPT into the decision-making process, organizations and individuals can harness its potential to navigate complexity, overcome biases, and ultimately make better decisions.


Jonathan H. Westover, PhD is Chief Academic & Learning Officer (HCI Academy); Chair/Professor, Organizational Leadership (UVU); OD Consultant (Human Capital Innovations). Read Jonathan Westover's executive profile here.



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