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The Silver Workforce as Your Competitive Secret: Future-Proofing Your Business for Long-Term Success

In the dynamic landscape of the modern workforce, the proverbial silver lining lies in the aging workforce. A recent global study by Bain & Company forecasts a significant shift, with 150 million jobs transitioning to workers over the age of 55 by 2030. If this transformative trend isn't already part of your strategic planning discussions, it's high time to reconsider. Forward-thinking companies are now championing the business case for embracing, retraining, and supporting older workers—not merely as a choice, but as a strategic necessity.

The prevailing tide of earlier retirements is slowly reversing due to a myriad of factors, including delayed entry of younger individuals into the workforce, a robust job market, inflation, diminishing savings, and a desire among many to extend their contributions beyond traditional retirement ages.

Presently, 25-30% of the U.S. workforce is over 55, and this percentage is on the rise. Surprisingly, most companies have yet to incorporate this demographic shift into their long-term business strategies. Even more disconcerting, many employers view an aging workforce through a lens of increased insurance premiums, potential workers' compensation claims, retraining costs, and other perceived negatives. It's time for a paradigm shift – the advantages of tapping into the wisdom of the aging worker far outweigh any initial financial considerations. As the saying goes, "If you can't get out of it, get into it!"

Wisdom, often described as a blend of experience, knowledge, and intuition, fully matures over time. Intuition, an oft-overlooked skill, emerges from experience and knowledge, making it an invaluable asset. While younger workers form the cornerstone of long-term manpower planning strategies, their development requires significant investment in training and time to accrue experience, knowledge, and intuition.

Enter the older worker—a demographic rich in skills and experience, eager to contribute. They bring an immediate positive impact to productivity, coupled with a strong work ethic and a desire to mentor younger colleagues. This intergenerational collaboration not only strengthens teams but also aligns with a company's diversity, equity, and inclusion (DEI) initiatives. Older workers, by informally mentoring and coaching, play a pivotal role in training the next generation of workers. Numerous studies have highlighted this as a key motivator for older workers choosing to extend their careers.

Strategy, leadership, and culture are interconnected. The positive cultural impact of an aging workforce necessitates a well-thought-out strategy, and the effectiveness of that strategy hinges on leadership. Simon Sinek wisely remarked, "So goes your leaders, so goes your culture. So goes your culture, so goes your company." None of these elements should be taken for granted or expected to develop organically.

How, then, can companies craft a strategy to harness the wisdom of the aging workforce? It begins with acknowledging the aging trend in the U.S. workforce and recognizing it as a strength and unique opportunity rather than a threat. Understanding that the needs of older workers are distinct, ranging from flexible schedules to training in current technologies and customized insurance and retirement plans, is crucial. Additionally, considering the type of work they find meaningful at this stage in their careers becomes vital. Motivated by a sense of purpose, older workers often find fulfillment in mentoring younger colleagues. Effectively managing these opportunities can profoundly impact workplace culture.

As the saying goes, 'culture eats strategy for breakfast,' and this rings true universally in business. Culture, as Simon Sinek reminds us, is only as good as leadership. To fully integrate an aging worker population, leaders must focus on developing competencies to lead a multi-generational workforce, leveraging the unique contributions of older workers.

Culture is a delicate entity. Its development requires intentionality, combining strategy and purpose. The impact of culture on an organization's results directly affects the bottom line. Embracing an older worker population and crafting a strategy to optimize their wisdom is not just a business decision; it's a wise investment in your company's future success.

In conclusion, the growing trend of an ageing worker population presents numerous advantages. However, many employers are aware of this shift but remain inactive. Your culture is your competitive advantage, and the key lies in optimizing the resources of all employees, with special recognition of the unique contributions of the older worker. Make this a crucial component of your strategic planning discussions, as being unprepared for this demographic shift will leave you at a competitive disadvantage.


Clint Tripodi, Senior Vice President (National Human Capital Management Practice Leader), The Liberty Company Insurance Brokers.



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