Dr. Westover has a new article out in #Forbes today, "Maximizing Employee Engagement By Leveraging An Organizational Social Impact Strategy."
From the article: "Why should organizations develop corporate social impact initiatives? First, we need to openly acknowledge that companies have a social contract with their surrounding communities. As companies directly benefit from the shared community infrastructure, organizations have a responsibility to give back to and directly benefit their communities, and not just through providing jobs."
"Simply put, a social, impact-driven employee engagement strategy is the next blue ocean worker engagement area for organizations, which will simultaneously increase the firm’s socially-minded brand and reputation, while also leading to a wide range of positive organizational benefits and outcomes. And, there is the added benefit that such initiatives, irrespective of the very real firm benefits, can positively impact communities and societies across the globe!"
This is one he feels VERY strongly about... Let us know what you think!