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Unlocking Dynamism: Understanding Common Keys to Successful Companies

In today's fast-paced business landscape, staying ahead of the curve is crucial for companies to remain competitive and relevant. While some organizations seem to effortlessly adapt to changing market conditions and customer preferences, others struggle to keep up. The question is, what sets these dynamic companies apart from the rest?

Today we will explore the key factors that contribute to a company's dynamism, and provide practical examples to help you understand and apply these principles in your own organization.

Embrace a Culture of Innovation

Dynamic companies foster a culture that encourages and rewards innovation. They create an environment where employees are free to think outside the box, experiment with new ideas, and take calculated risks. This culture of innovation allows them to stay ahead of the curve and capitalize on emerging trends.

For example, Google, known for its creative and innovative approach, has a dedicated team called X, which focuses on developing moonshot technologies, such as self-driving cars and augmented reality glasses. This team is given the freedom to explore new ideas and technologies, and their work has led to several groundbreaking inventions.

Foster Collaboration and Communication

Dynamic companies understand the importance of collaboration and communication. They create a work environment where employees can share ideas, provide feedback, and work together towards a common goal. This helps to foster a sense of unity and encourages creative problem-solving.

Atlassian, an Australian software company, has a "FedEx Day" once a quarter, where employees are given 24 hours to work on any project they want, as long as it's delivered within the time frame. This encourages collaboration, creativity, and innovation, and has led to several successful products and features.

Be Adaptable and Resilient

Dynamic companies are adaptable and resilient, meaning they can quickly respond to changes in the market and bounce back from setbacks. They have a flexible organizational structure that allows them to pivot when necessary and capitalize on new opportunities.

For example, Netflix, once a DVD rental service, adapted to the shift towards streaming and now produces original content that caters to a global audience. This adaptability has allowed them to maintain their position as a market leader.

Focus on Customer Experience

Dynamic companies prioritize customer experience and continuously gather feedback to improve their products and services. They understand that customer satisfaction is key to building brand loyalty and driving growth.

Airbnb, a platform that connects travelers with local hosts, has a user-centric approach that focuses on creating unique and personalized experiences. They gather feedback from both hosts and guests to continually improve their platform and services.

Invest in Employee Development

Dynamic companies invest in employee development, recognizing that their workforce is their greatest asset. They provide training, mentorship, and opportunities for growth, which not only benefits the employee but also the company as a whole.

For example, LinkedIn, a professional networking platform, offers a range of training courses and resources for employees, as well as a "Learning and Development" program that allows employees to dedicate 10% of their worktime to learning new skills.


Dynamic companies possess certain key characteristics that set them apart from their less agile counterparts. By fostering a culture of innovation, collaboration, and communication, being adaptable and resilient, prioritizing customer experience, and investing in employee development, these companies are able to stay ahead of the curve and achieve long-term success. By studying and applying these principles, your organization can also unlock its dynamism and achieve greater heights.


Jonathan H. Westover, PhD is Chief Academic & Learning Officer (HCI Academy); Chair/Professor, Organizational Leadership (UVU); OD Consultant (Human Capital Innovations). Read Jonathan Westover's executive profile here.



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