top of page

Hiring Employees for the Summer Season

As an HR consultant, I have seen my fair share of challenges when it comes to hiring seasonal summer employees. One summer, I was tasked with hiring for a popular beach resort in a tourist destination. At first, I thought it would be a breeze given the large pool of potential candidates in the area. However, I quickly realized that finding qualified candidates who were willing to work for a short-term period was easier said than done.

One of the biggest challenges was attracting the right candidates. We needed people who were reliable, hardworking, and customer service-oriented, but most job seekers in the area were looking for full-time, year-round positions. This made it difficult to engage qualified candidates and convince them to apply for a summer job.

Another issue was the limited time frame for hiring. We needed to hire a large number of employees quickly, but we also couldn't sacrifice quality for speed. This required a careful balancing act between evaluating candidates efficiently while also thoroughly assessing their skills and fit for the role.

To make matters worse, the beach resort was competing with other local businesses for the same pool of candidates. This meant we had to build a strong employer brand, which included showcasing the perks of working for the resort and highlighting the unique experience that seasonal employees could gain. However, this also required us to ensure a good candidate experience throughout the hiring process, from initial outreach to final offer acceptance.

Despite these challenges, my team and I were able to successfully recruit a strong group of seasonal summer employees for the resort. It required a lot of hard work, creativity, and dedication, but in the end, we were able to provide the resort with the qualified employees they needed to run a successful summer season.

Ideas for Attracting Seasonal Employees

For small companies looking to find seasonal help for the summer season, there are various strategies that can be employed to attract and retain workers. One option is to offer competitive compensation, which can help to draw in qualified candidates and increase retention rates. Flexible scheduling is also an attractive option for many workers, particularly those who are juggling other responsibilities such as school or family obligations. Free meals can also be an attractive perk, particularly for workers who are putting in long hours or who are on a tight budget. Other tips for finding seasonal employees include:

  • Ask current employees for referrals. Your current employees may know others who are looking for summer work, and can provide valuable insight into their skills and work ethic.

  • Advertise job openings on job boards and websites that cater to seasonal employment. Large, global job boards such as Indeed, Monster, CareerBuilder, and Snagajob are good places to start. You can also post your job ads to websites dedicated to seasonal employment.

  • Participate in job fairs and career events. This can be a great way to connect with job seekers in your area and to build relationships with local schools and community organizations.

  • Post job openings on college message boards and social media pages. Many college students are looking for summer work, and posting your job openings on college message boards and social media pages can help to attract these candidates.

The Challenge of Hiring Summer Employees

When it comes to the challenges of hiring summer employees, there are a few factors that small companies should keep in mind. One challenge is the competition for workers, particularly in areas with a high demand for seasonal labor. This competition can lead to higher wages and benefits, making it harder for small companies to attract and retain workers. Another challenge is finding workers who are a good fit for the job, particularly in industries that require specific skills or experience. To address these challenges, small companies can focus on building relationships with local schools and community organizations, as well as offering competitive compensation and other incentives.

Hiring Seasonal Seasonal Employees in the Current State of the Economy

As for whether it will be harder to hire summer employees this year because of the economy, it's difficult to say for sure. However, it's worth noting that the pandemic has had a significant impact on the labor market, with many workers leaving their jobs or changing careers in response to the crisis. This has led to labor shortages in some industries, which could make it harder for small companies to find qualified seasonal workers. To address this, small companies may need to be more creative in their recruitment strategies, and may need to offer more attractive compensation packages in order to compete with other employers.


Overall, finding and hiring seasonal employees can be a challenge for small companies, particularly in industries that require specific skills or experience. However, by offering competitive compensation, flexible scheduling, and other incentives, and by building relationships with local schools and community organizations, small companies can increase their chances of finding and retaining qualified summer workers. Additionally, it is essential to have a standardized onboarding process in place before making job offers to new employees, as it can result in a 50% increase in productivity. It is also important to keep cash flow modeling updated, identify fixed and variable expenses, and keep a 13-week cash flow to prepare for the season.



bottom of page