Check out Dr. Westover's new Forbes expert panel contribution, out this morning: "15 Steps To Take When A Company's Profits Plummet."
"Diversify And Experiment: Ideally, proactive strategic planning will help you avoid most major nosedives. Part of that planning should involve revenue diversification strategies. However, when the world changes on a dime and things are not as they were, it is a great time to openly experiment with new product and service ideas, to create new compelling content and to seek out innovative approaches to new revenue streams." - Dr. Westover
Let us know what you think!