Check out Dr. Westover's contribution to the new Forbes expert panel article, out this morning: "How To Treat Your Customers Like Humans: 13 Tips For Startups."
"Develop A People-Centric Culture - Startups are understandably focused on product viability in the market, and various funding and scaling issues. However, early-stage founders cannot forget who it is that will ultimately make or break their business — their customers. Startups need to start from day one to develop and maintain a sustainable people-centric organizational culture that will drive customer loyalty and retention." -Dr. Westover